TechTarget
VerifiedOnline/Digital
TechTarget is an American company which offers data-driven marketing services to business-to-business technology vendors. It uses purchase intent data gleaned from the readership of its 140 + technology focused web sites to help tech vendors reach buyers actively researching relevant IT products and services.
TechTarget, Inc. was founded in 1999 and is headquartered in Newton, Massachusetts with offices in London, Munich, Paris, San Francisco, Singapore and Sydney. Source
Actions
Media Outlet details
| Scope | International, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
Similarweb UVM
|
Request pricing |
Comscore UVM
|
Request pricing |
Recent Articles
Search Articles8 proactive steps to build trusted data for analytics and AI
Poor-quality data has always caused operational inefficiencies and inaccurate reporting, but the stakes are even higher in the AI era. AI systems amplify data quality issues by producing unreliable recommendations, biased outcomes and inaccurate predictions that lead to bad decisions by business executives and autonomous AI agents alike.
5 employee experience trends for 2026
Employee experience, or EX, is changing rapidly, in part because of the continued deployment of AI. AI automation and time-saving tools are changing the workplace, influencing employer expectations and causing a shift in required skill sets. Employee well-being also continues to be a priority for CHROs because of the speed and intensity of these changes. Meanwhile, managing EX itself is now becoming a C-suite priority. Here are five current employee experience trends.
Pharma loses appeal to change 340B drug discounts to rebates
A federal appeals court has dealt a blow to pharmaceutical manufacturers' attempts to restructure the 340B drug discount program -- a decision that preserves billions of dollars in savings for safety-net hospitals and clinics. Issued on July 21, the decision from the U.S. Court of Appeals for the District of Columbia Circuit unanimously rejected appeals from major drugmakers, reinforcing that the manufacturers cannot unilaterally impose 340B drug rebate models in lieu of upfront drug discounts.
5 AI features to look for in an LMS
An LMS with AI capabilities can provide value to organizations in several ways. Some of the benefits likely to be most interesting to CHROs include potential time savings for the learning and development (L&D) team and personal growth opportunities for employees. Learning opportunities are often highly valued by employees, so an LMS is an important technology component of a company's operations. AI capabilities can help improve the user experience.
Which AI chatbots do patients turn to for medical advice?
For patients, not all AI chatbots are created equal, at least not when they ask for medical advice, according to a new Pollfish survey of 1,250 U.S. adults conducted on behalf of Insuranceopedia. Rather, patients of all ages are most likely to flock to ChatGPT when they have a question about their health insurance -- if they use AI at all, the survey showed. These findings come as the medical industry tracks how people use AI to learn more about their health.
Over 600 CVEs: Mythos' effect on vulnerability and patch management
July's Patch Tuesday from Microsoft was a real eye-opener for me. It blew away the record set for common vulnerabilities and exposures (CVEs) addressed by the monthly patch drop, with a total of 628 CVEs. And it occurred to me that this is the first strong signal of the effect that Mythos and the like will have on IT and SecOps teams.
4 use cases for an LMS with AI
AI is transforming how organizations use learning management systems (LMSes). While many earlier features primarily focused on content generation and course recommendations, newer advancements are helping organizations better understand training data, reduce administrative workloads, enhance learner support and make informed decisions about workforce development.
Making the case for vertical UC: ROI, compliance and efficiency
Even as unified communications platforms reach feature parity, enterprise IT leaders are shifting focus away from one-size-fits-all deployments to vertical-specific implementations that drive measurable outcomes. Verticalized UC gives organizations the flexibility to deploy services designed to meet their specific needs, such as meeting regulatory requirements and optimizing communications for field workers. Metrigy's research data show a wide variance in UC approaches across verticals.
Mobile governance has to follow the data
Mobile risk used to look like a device problem. Now it looks more like a data-path problem. Mobile governance has to cover more than the app; it has to cover the endpoint, the user, the data and the path that data takes after it is captured. That is becoming more important because mobile apps and devices are no longer side channels for enterprise work. In fact, they are increasingly part of the enterprise data lifecycle. The companion argument is that mobile apps are enterprise data's first mile.
10 steps to support your HCM system post go-live
It's never too early for HR leaders to develop a plan for how they will support their new HCM system post go-live. Doing so is critical to the system rollout's success. As with any large project, some issues will likely crop up after go-live. In addition, employees' questions will increase once they begin using the new HCM system. While these factors may seem obvious, HR leaders may not have thought about other important considerations.