Billee Howard on Muck Rack

Billee Howard

  • Columnist, Ask the CMO, Forbes
New York
As seen in: Forbes, LinkedIn, Business Insider, Yahoo Finance, Yahoo Finance Canada, Fast Company, Flipboard, NewsBreak, Pulse Uganda, Business Post Examiner
CEO BRANDthrō, Author WE-Commerce, IBM Futurist, Forbes A Conversation With Columnist
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Articles

A Conversation With Publicis Sapient’s Teresa Barreira On The Need For CMOs To Embrace Fear While Leveraging AI To Unlock The Human Special Advantages Required To Drive Distinction + Growth Original

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By Billee Howard
| Forbes Verified
Teresa Barreira On The Need For CMOs To Embrace Fear While Leveraging AI Billee Howard CMO confidence is at an all-time low during a period in which marketing has never been more important to an organization’s growth trajectory. In order to succeed today, CMOs need to always be moving at a velocity that keeps them well ahead of what’s coming on the horizon. To do this, requires taking calculated risks and reimagining what it means to be a marketing leader. The key issue?
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A Conversation With Purdue University’s Kelly Hiller On Leveraging Brand Innovation + Intentional Partnerships To Drive Differentiation + Growth Original

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By Billee Howard
| Forbes Verified
Kelly Hiller On Leveraging Brand Innovation + Intentional Partnerships To Drive Differentiation + Growth Billee Howard In today’s environment there has been a clear shift in the higher education space to focus more heavily on brand and strategic partnerships as engines to drive not just awareness but growth—growth that is directly connected to student acquisition, retention, trust and loyalty.
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A Conversation With Altimetrik’s Global Head Of Brand Peter Weingard On Placing Humans At The Helm Of AI Transformation + The “AI-Ification” Of Marketing Departments To Drive Improved ROI Original

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By Billee Howard
| Forbes Verified
A Conversation with Altimetrik’s Global Head of Brand Peter Weingard on Placing Humans at the Helm of AI Transformation + the “AI-ification” of Marketing Departments to Drive Improved ROI Billee Howard Achieving today’s new mandates for marketing growth will come down to finding meaningful ways of adapting disruptive technologies at scale via use cases that deliver measurable ROI.
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