The language of racism has long been a slippery thing. It maneuvers like a greased pig, sliding out of the grasp of those who would like to hold it up as egregious, and runs along merrily, dodging responsibility all the while. It is how we got to calling for “law and order” and how we get away with calling for the annihilation of “thugs” in political speeches on both sides of the aisle. It is how a section of us gets to say with a straight face, “I’m not racist” and truly believe it.
When I was a kid, I’d watch people on television loosen their ties or rake their hands through their hair before saying, in a world-weary sigh, “I need a drink.” The subtext was clear then (adulthood is hard), and so when I recently caught myself running my fingers in my hair – and not as part of my daily styling routine – I knew what to do. A girls’ night was arranged with alacrity, for Friday after work.
I’m a library person. I don’t know if that’s an actual type of person, but I am proclaiming myself one. I think I joined my first library at four, but it may have been younger – ours was a reading household, and my parents believed in getting us in the habit early. Years later, we would get into buying books, but my earliest book memories are of soft pages worn by many fingers before mine.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".