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BJ Sullivan

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Articles

When it comes to Governance, Retailers need a control plane for context

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By Sarah Duffy, BJ Sullivan, Tayo Olabumuyi
| Databricks
Retailers are entering a new phase of AI adoption. The early conversations around generative AI were often about experimentation. Which model should we try? Which chatbot should we build? Which team should run the first pilot? Could AI improve search, summarize documents, enrich product content, or answer internal questions? Those were important starting points. Many retailers, grocers, distributors, and consumer-facing companies created real value from those early efforts.
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