Sarah Duffy on Muck Rack

Sarah Duffy

Texas
As seen in: Memory Studies, Adweek, MDPI, South China Morning Post, Stuff.co.nz, Taylor & Francis Online, The Conversation, Phys.org, SBS, Medical Xpress and
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Articles

How Databricks Genie improves retail personalization

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By Sarah Duffy
| Databricks
USE CASE Customer Intelligence & Loyalty Optimization Retail personalization has come a long way from 'customers who bought X also bought Y.' Most retail organizations now have loyalty programs, rich behavioral data, and some form of recommendation engine. The foundation is there. The next frontier is turning that data into insight quickly enough to act on it — at both the segment level and the individual level.
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Retail markdown optimization: from reactive markdowns to proactive

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By Sarah Duffy
| Databricks
USE CASE Assortment & Pricing Intelligence Every Chief Merchandising Officer (CMO) has a version of the same story. A category is trending strong in week four of the season. Buying decisions build on that early signal. Six weeks later, the trend shifts, inventory is heavier than planned, and the markdown conversation begins. This isn’t a reflection of poor judgement. It's the natural consequence of making high-stakes, high-velocity decisions with analytical tools built for a slower era.
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Shelf Availability Starts with Better Demand Visibility

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By Sarah Duffy
| Databricks
USE CASE Replenishment Intelligence & Out-of-Stock Reduction Out-of-stock rates in grocery and general merchandise retail typically run between 7% and 10%. That means at any given moment, roughly one in ten items a customer is looking for isn't on the shelf. The revenue impact is real, but the bigger cost is cumulative — customers who consistently find gaps in availability start building habits elsewhere.
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