Remember "Sideways"? In 2005, this small film was nominated for an Oscar for Best Motion Picture of 2004. Famously, the main character, Miles, said, “I am not drinking any f___ing merlot!”This one line in a small film affected the wine world greatly. It was an astounding phenomenon, growers starting ripping out merlot vines and replanting with pinot noir and cabernet sauvignon.
On January 21st, 2005, a little film called Sideways, based on a book by Rex Pickett, was released to movie screens across the U.S. The story chronicled a pre-matrimonial last romp by two old friends through Santa Barbara wine country. The film gained notoriety for its trendy take on California wine, and while it won an Academy Award for Best Adapted Screenplay, arguably its most lasting impact wasn’t critical but commercial. Blame it on a single line.
According to the latest Nielsen tracked data of off-premise wine sales, rosé table wines above $7.99 were up 56.2 percent over the last 12 months. Rosés are hot, hot, hot and, in fact, as a category rosés now outsell syrahs nationally.I’m pleased to say that I was one of the early proponents of the “new,” excellent rosé being produced in California, across the nation and around the world.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".