Bobby Lea on Muck Rack

Bobby Lea

(He/Him)
Allentown
Covers:  Sports, Outdoor Lifestyle, Cycling, Kids' Outdoor
3 x Olympian | Cycling Nerd | Gear Head | Opinions are my own.

Interview

What was your first job as a journalist?

Gear Editor at Bicycling.

Have you ever used a typewriter?

Just enough to appreciate modern keyboards.

How is social media changing news?

It’s shifted incentives toward speed and engagement over depth. The best work still rises, but it often has to fight harder to be seen.

Who's your favorite fictional journalist?

Ron Burgundy. A reminder that confidence and competence are not the same thing.

What does it mean to be a journalist?

For me, journalism is about clarity and honesty. I’m most motivated by decoding complicated or confusing gear decisions and distilling them into clear, useful choices for readers. I also value writing as a way to explore ideas and experiences that are hard to fully articulate in conversation. When it’s done well, journalism helps people understand themselves and the world a little better.

What's the funniest news-related #hashtag you've seen?

Anything that accidentally says more than it’s supposed to. The unintentional ones are always the funniest.

How do you prefer to be pitched on stories?

Short and to the point. High-level context up front, with links and images appreciated. If it grabs my attention, I’ll follow up for more detail.

What tools and software do you use to do your job?

Bikes first. A Cervélo S5 and a Specialized Epic for gear testing, Strava for planning family adventures, TrainingPeaks to keep my riding on track, and a garage full of bike tools to keep everyone rolling.

What's your favorite social network?

Instagram. It’s where I share and follow real-world gear use, outdoor life with kids, and the kinds of stories that don’t need a 30-second dance to make sense.

Who do you wish followed you?

Parents, athletes, product designers, and editors who think deeply about how gear performs in real life—not just how it photographs or markets.

Why did you become a journalist?

I came to it sideways. I started as a gear editor at Bicycling because I knew bikes and could write. Over time, the reporting and storytelling followed naturally.

Did you work for your high school newspaper? If so, what did you do there?

I did not work for my high school newspaper.

What story are you most proud of writing or working on?

A recent personal essay published in Bicycling reflecting on fatherhood and watching my son fall in love with the same sport that shaped my life. It explores the tension between knowing what cycling has given me and wanting to protect my child from its costs. It’s the most personal and honest piece I’ve written.

What advice can you offer to aspiring journalists?

Care about the work more than the platform. Learn how to think clearly, explain things simply, and adapt when the landscape changes.

When's the best time to pitch you?

Early in the day during East Coast working hours, or overnight so it’s near the top of my inbox when I log in in the morning.

What's the best pitch you ever got?

Conversational, relevant, and clearly written for me, not blasted out to a list.

What's the worst pitch you ever got?

Anything that makes it obvious my work wasn’t read before hitting send.

What's your favorite drink?

A cold High Life on a hot summer day, espresso at dawn, Tailwind bottles for big days on the bike, and the occasional chairlift Fireball.

When you're not at a computer, where are you most likely to be?

Outside with my kids. Usually on bikes, in the woods, or figuring out how to turn an ordinary afternoon into a small adventure.

Aside from your own, what's your favorite publication to read?

I’m a longform reader at heart. I spend the most time with publications like The New Yorker, The Atlantic, and Vanity Fair, alongside daily reads from The New York Times and The Wall Street Journal. For sport and culture, The Athletic and Escape Collective consistently do the kind of thoughtful storytelling I value.

What's the most common misperception about your beat?

That kids’ gear is just scaled-down adult gear and not worth much thought. The reality is that small details can determine whether a kid feels confident and excited, or frustrated and done.

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