Kimberly Yee's family has called Arizona home for almost a century. The Republican state treasurer, now a candidate for state school superintendent, has been an Asian-American trailblazer in Arizona politics. Now Yee is the target of a digital ad that labels her the "Empress of DEI" who "led a national shadow government of bureaucrats pushing an extreme diversity, equity, and inclusion agenda." The sounds, backgrounds, and typography of the 15-second ad are all stereotypically Asian.