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Brandon Redlinger on Muck Rack

Brandon Redlinger

San Francisco
As seen in: LinkedIn, Medium, Hubspot Blog, Business 2 Community, MarketingProfs, ClickZ, CLX, Demand Gen Report
Director of Growth @Engagio ~ Growth ~ Marketing ~ Sales ~ User Acquisition ~ If there's anything I can do to help you, let me know!
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Articles

5 Essential Revenue Operation Metrics for Sales and Marketing

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By Brandon Redlinger
| CLX Verified
Your revenue operations (RevOps) are essential to hitting your revenue goals. Without them, there’s no clear way to diagnose and optimize the performance of your sales and marketing efforts. In a sense, they’re like vital signs but for your company. They track metrics to measure its health and allow you to diagnose your performance, pinpoint problems, and even identify opportunities with them. I’m not the only one who’s caught on to this reality.
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3 proven tactics for finding sales leads that still want to buy

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By Brandon Redlinger
| ClickZ Verified
30-second summary: Start by looking at the underlying foundation on which your strategy is built. Put strategy first, then figure out which tools, tactics, and campaigns will best support that strategy. Remember the following old adage that is more applicable than ever: people love to buy, but hate to be sold. You must lead with empathy and shift your focus to understanding what your buyer is going through.
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The B2B Sales and Marketing Field Guide for Selling in a Pandemic

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By Brandon Redlinger
| engagio.com
How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy Waters are extremely rough in the wake of the current pandemic. This has had an immediate and substantial influence on purchasing behaviors. A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. Everyone is hypersensitive to overt sales messages, so every single interaction matters.
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