Are you a fresh, new Longhorn? In your first few weeks have you stumbled upon a frat boy watching the game on the deck at Cain and Abel’s and wondered, “How does he look so effortlessly dope?” Have you spotted a group of bros crushing light beers in pastel polos with country music bellowing in the background and thought, “What does it take to look so cinematic and fresh?” If so, grab your parents’ credit cards, crack open a cold one, and turn your swag on to join the elite crowd of frat bros.
As Purdue students, we don’t say it enough, but we’re over the moon for ya. You’re the LeBron to our James. The Magic to our Johnson. The Purdue football to our losing streak. Our friggin’ cinnamon apple. Let us explain why:You’re there for us 24/7. On our hungriest drunkest nights, you’ve never said no.
Every university has its own “normal.” But, at the largest and most diverse campus in the country, we’re bound to see some weird sh*t. Friendly reminder that, yeah, this stuff isn’t normal. Brother turns against brother during Spirit Splash. Friends, lovers, family members…all bets are off in that big, slimy fountain. All that Homecoming sentimentality vanishes as the event becomes a fight to the death, despite the fact that everyone will just sell their ducks online the next day anyway.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".