Brendon Petersen on Muck Rack

Brendon Petersen

Verified
Cape Town
As seen in: TimesLIVE, The Citizen (South Africa), Bizcommunity, BusinessLIVE, Sowetan, Business Day, beehiiv, The Herald NMB, Daily Dispatch (South Africa), Ventureburn and
🏳️‍🌈| Contributor @ventureburn @wantedonlinesa @SAHomeOwner | Tech @METROFMSA | Podcaster | Founder @techreframed | Prev @popmechsa & @amazon
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Articles

Amazon brings Prime Day to South Africa two years after launch

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By Brendon Petersen Verified
| Reframed
Prime Day South Africa begins today, bringing Amazon’s annual shopping event to local consumers for the first time. Running from 23 to 29 June, the promotion gives Prime members access to thousands of discounts across categories, including electronics, books, beauty products, toys and household appliances. Amazon says deals include up to 47% off Samsung Galaxy tablets, 40% off Samsung Galaxy Buds, 40% off iPhones and discounts on products from brands such as Weber, Smeg and LEGO.
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Amazon Prime South Africa launches on a promise it’s already beating

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By Brendon Petersen Verified
| Reframed
Amazon Prime South Africa went live on 3 June, priced at R399 a year or R59 a month. The terms on Amazon.co.za/prime are specific: free same-day delivery on orders placed before midday, in Cape Town, Johannesburg and Pretoria only, with no minimum spend. Everything else, the unlimited next-day delivery, the Prime Video catalogue, the Amazon Luna game streaming, sits on top of that one core promise. The only way to judge a promise like that is to test it.
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South Africa’s AI adoption is outpacing the continent and trailing its own internet use

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By Brendon Petersen Verified
| Reframed
South Africa’s AI adoption rate reached 23.1% in the first quarter of 2026, according to Microsoft’s latest Global AI Diffusion report, the best result of any country on the continent by a wide margin. It’s also a number that sits more than 56 percentage points below the country’s internet penetration rate of 79.6%, according to DataReportal’s Digital 2026: South Africa report.
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