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Articles by Brian Baumgart
Cloud Contact Center Migration: How to Modernize CC Elite Without Rebuilding What Works
For organizations running Avaya Call Center Elite (CC Elite), some of the hardest work in a cloud contact center migration can be buried inside workflows that still do their jobs every day. I’ve seen CC Elite vectors that make perfect sense to the engineers and administrators who have maintained them and look almost impenetrable to everyone else. A workflow may begin by checking whether the day is a holiday, then move to service hours.
A Year-End Closing Preparation Checklist for Franchises
By Brian Baumgart As the year draws to a close, franchises must meticulously prepare for a smooth and accurate year-end close. This process is crucial for maintaining financial integrity, meeting regulatory requirements, and setting the stage for the upcoming year.
Improving Back Office Accounting May Boost Business and Profitability for Franchisees
By Brian Baumgart and Karen Blacik Whether you are franchising a restaurant, gym, or other service business, it’s essential to keep your back-office records organized and maintain effective accounting processes — physically and virtually. Keeping information organized, employing leading accounting practices, and assessing staffing mix can help you align systems, processes, and people for back-office success.
6 Strategies to Increase Sales Price When Selling a Franchise
By Brian Baumgart and Craig Arends Selling a franchise can be a lucrative opportunity for owners looking to exit their business. Navigating this complex process requires careful planning, strategic decision-making, and a thorough understanding of the dynamics involved. Learn the important steps to take when preparing for a transaction. It is crucial to verify your franchise is favorable for a sale. Start by assessing your business’s financial health and preparing accurate financial statements.
5 Tax Strategies to Bolster Your Business in 2023
By Brian Baumgart Getting involved in a franchise business can be a great opportunity for market entrance or accelerated growth, but it can also be a complicated and demanding process. For greater success, there are various tools and strategies you can use to help put more money back into your pocket. Additionally, these tools may be available to both franchisors and franchisees.
The power of propensity: Understanding this measure's role in your marketing efforts
Almost every marketing leader and expert will tell you that modern marketing is all about measurement. Being able to estimate the ROI of marketing spend by attributing customer actions to tactics has given companies a reason to allocate bigger budgets to marketing each year. A 2018 report from Kantar, a global media research consultancy, predicted that the measuring tools and methods marketers rely on will evolve rapidly in 2019.
Should You Build or Buy a Marketing Attribution System?
Image credit: mrmohock / Shutterstock The decision between outsourcing or building an in-house marketing attribution system isn't as clear-cut as you think. Consider these three factors before taking the leap. Companies all over the globe are constantly collecting data that has the potential to provide some valuable insights into consumers — that is, of course, if they can quantify the results.
3 Ways to Enhance Your Recruiting and Onboarding Processes to Set Your Startup up for Success
What you, as employer, make happen during the interviewing process and subsequent onboarding, can make the difference between a winning hire and a losing one. Opinions expressed by Entrepreneur contributors are their own. When LeBron James opted out of his contract with the Cavaliers early to join the Lakers, he didn’t come alone. To the surprise of many, he convinced long-time rival Lance Stephenson to leave the Pacers and join him.
Focus on these four areas to improve your marketing using AI
When it comes to marketing, the goal of this game is not to win; it's to keep playing and to leverage data to improve your play over time. Great marketers use new tools to enhance their ability to do this efficiently and effectively, and the world is changing faster and faster. No matter how much technology evolves, marketing will always have a human element.
Turf and sorrow upturned: 5 poems by Brian Baumgart
Bring back my love in fields wild with sunlight staining leaves Listen to the whisper from the trucks, The radio plays old songs today; the turntable cracks. All music is cracked, even the songs of birds. Close your mouth and feel eyelids burning. Call it impairment. Call it death. Call it the end of tiny breaths. Do you remember the banks of dry sand we’d carve into diamonds just to cut our own hands like fire-ready grass, slit after slit until the skin split into cracked porcelain?
With Attribution Adoption on the Rise, How Can Marketers Ensure Success
New research from the Interactive Advertising Bureau and Winterberry Group sheds an interesting light on marketers’ preferred tactics and technologies. One of the most dramatic revelations is the steep rise in investment in cross-channel measurement and attribution. Just one-third of survey respondents said that these tactics occupied their time in 2016, but almost double that – 57 percent – of marketers expect them to be a focus in 2017.
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