Brian Carroll on Muck Rack

Brian Carroll

Minneapolis
As seen in: Irish Independent, Belfast Telegraph, Bulletin of the American Meteorological Society (BAMS), CustomerThink, HR.com, B2B Lead Blog, Carolina Sportman
Founder @markempa | I fix the GTM mess hiding inside complex B2B sales | Empathy instead of noise | Minnesota dad of 3 trying to enjoy the cold
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Articles

Your dashboard says healthy. Buyers or say otherwise.

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By Brian Carroll
| markempa.com
Your dashboard is telling you everything is working. Activity is up. Pipeline looks healthy. MQLs are flowing. The weekly report says the machine is running. And yet. Deals slip. Follow-up breaks down. The numbers say one thing. The hallway conversations say something else. Here is what I see again and again inside complex B2B GTM systems: the dashboard is not lying to you. It is only showing you part of the story. The downstream part. The outputs. What it almost never shows you is where the buyer got stuck.
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Why Direct Mail Still Matters in the Digital Age—and How to Use It to Drive Conversions

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By Brian Carroll, Brian Carroll
| markempa.com
In an era dominated by digital marketing, you’d think direct mail would be a relic of the past. But here’s the truth: your prospects still pay attention to print—sometimes more than you’d expect. Joy Gendusa, Founder and CEO of Postcardmania, and Ken Pikulik, Director of Process and Strategy at ResponsePoint, have seen it firsthand.
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By Brian Carroll
| markempa.com
Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? A B2B Lead Generation Roundtable LinkedIn Group member was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.” I posed this question to Ellie Mirman and Shreesha Ramdas.
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