As the digital world becomes more and more intertwined with reality, we will continue to see the clever adoption of internet connected services into our daily lives. At the core of this evolution is the concept of "The Internet of Things" (IoT), pegged by many as the "next big shift" in consumer and enterprise technology that will drive our society forwards. By 2020, it is estimated that there will be over 20 billion connected devices online.
Thinking of quitting your job and starting your own business? You may want to think again. Statistics show that 80 percent of businesses fail within the first year, and another 50 percent of those businesses will fail within the next 5 years. With all of these scary statistics, it can turn anyone away from following their dreams and launching their own business or product idea, and yet so many are still willing to risk it all. Perhaps the reward is really worth the risk?
Cryptocurrencies collective market caps have shot up to as high as a $177 billion as of the time of writing this piece. Considering the year started in the low $10s of billions, that's a considerable jump. That's a lot of growth in under 10 months, and things don't appear to be slowing down anytime soon. Since the advent of the internet itself and the subsequent digital gold rush that followed, people have been looking for the next big thing.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".