Brian Feroldi on Muck Rack

Brian Feroldi

Providence
As seen in: MSN, USA Today, Yahoo Finance, MarketWatch, Substack, Nasdaq, The Motley Fool (U.S.), Fox Business, GOBankingRates, Money and
Covers:  Investing, Money, Personal Finance
🔎 I Teach Investors How To Analyze Businesses | Author & Financial Educator | 20+ Years Investing Experience | Building Stock Simplifier ⬇️

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Brian Feroldi’s Biography

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Brian Feroldi is a financial educator, YouTuber, and author. He has been intensely interested in money, personal finance, and investing ever since he graduated from college.

Brian started investing in 2004. In the beginning, he had no idea what he was doing and got his teeth kicked in. His returns improved dramatically as his experience and knowledge about the stock market grew.

Brian’s career mission statement is “to demystify the stock market.” He loves to help other people do better with the…

Articles

The 14 Profit Ratios Every Investor Should Know (Explained With Apple)

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By Brian Feroldi
| Substack
Apple sold $416 billion worth of products and services in its fiscal 2025. It kept $112 billion of that as profit. So Apple’s profit margin is 27%, right? That’s one answer. There are 13 others. For years I thought “net margin” told me whether a business was good. I was wrong. Net margin tells you one slice of the story. A company can have a beautiful net margin and still be a bad investment, and a thin net margin and still be a great one. Profit is not a single number. It’s a ladder.
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8 Cash Flow Statement Yellow Flags

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By Brian Feroldi
| Substack
As we learned in a previous lesson, the cash flow statement is like your personal checking account. It aims to track cash deposits and withdrawals from the company’s bank accounts. In that same lesson, we reviewed the importance of the cash flow statement’s three primary sections (operating, investing, and financing activities). Today’s lesson will identify eight yellow flags you can spot within minutes of opening a company’s cash flow statement.
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By Brian Feroldi
| Substack
A moat is a structural reason competitors can't catch up. Most stocks don't have one. The first stock I bought was a complete disaster. I’d done all my homework. Read the annual report. Looked at the chart. Convinced myself the company was a buy. What I didn’t do was ask the most important question of all. Does this business have a moat? I had no idea what a moat even was at the time. I lost about 60% on that first investment. Best tuition I ever paid. A moat is a sustainable competitive advantage.
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