‘The publisher wants a biography of me on the back cover, which I’m horrified by’ ... Kim Noble. Photograph: No credit There are commercial strategies to promote your first book, and then there’s what Kim Noble planned. “I asked the publishers if I could hire a digger, then go to a roundabout, dig a massive hole and bury the books under the roundabout,” he tells me, deadpan over coffee. “They didn’t think it was a good idea.” You don’t say, Kim.