Brian Rice on Muck Rack

Brian Rice

Malvern
As seen in: Business 2 Community, BMJ Open, The Sacramento Bee, MarketScreener, medRxiv, The Press of Atlantic City, KITV-TV (Honolulu, HI), Capitol Weekly, WIVK-FM (Knoxville, TN), WNML-FM (Knoxville, TN), WOKI-FM (Knoxville, TN)
Sr. Director, Integrated Digital Marketing @SAP. Co-Founder of @B2Community - Views/Opinions are mine, not necessarily my company's or anyone else's.
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Articles

Where Innovation Meets Scale: An Update on McDonald’s Digital Transformation

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By Brian Rice
| MarketScreener
At McDonald's, we've always believed in the power of scale. But in today's world, scale alone isn't enough to make an impact. What matters is how you use that scale. That's where digital - and the work of teams across the McDonald's business - comes in. Our digital transformation strategy, which we call Digitizing the Arches, is a once-in-a-generation transformation that's redefining what it means to be a modern, connected brand.
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Genomic approaches to build de novo elite breeding gene pools from locally-adapted landraces

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By Alexander W. Kena, Brian Rice, Safietou Tooli Fall, Ghislain Kanfany
| biorxiv.org
Abstract Many nascent breeding programs aim to achieve genetic gain by crossing locally elite germplasm, but a lack of systematic approaches to develop elite gene pools from locally-adapted varieties hinders their progress. Motivated by the observation of undesirable transgressive segregation in presumed elite crosses in Senegalese cereal breeding programs, we designed approaches for de novo development of elite gene pools from locally-adapted landrace-derived germplasm.
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Comparing the test performance of dried-blood-spot and plasma HIV recent infection testing samples in a nationally scaled sex worker programme in Zimbabwe

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By Brian Rice, Harriet Jones Verified, Fortunate Machingura, Leah Gaihai
| medRxiv
The authors have declared no competing interest. The Bill and Melinda Gates Foundation for the MeSH Consortium (OPP1120138 to BR). The authors take sole responsibility of the content of this manuscript and confirm the funders who provided financial support for this work did not influence the findings. I confirm all relevant ethical guidelines have been followed, and any necessary IRB and/or ethics committee approvals have been obtained.
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