Brian Wallace is the founder of NowSourcing, Inc., an infographic design and social media firm. Established in 2005, they serve everyone from startups to the Fortune 500 and everything in between. Prior to founding NowSourcing, Brian worked in a variety of technical and marketing environments bei...
Amazon is a powerful force, and leveraging that proven power can help you to grow your small business greater than you could do it alone. There are many different opportunities for small business owners to forge alliances with the retail giant, but being an online seller is probably one of the most profitable. Imagine taking your corner store and expanding its reach to the farthest ends of the Earth.
Recap: #LinkedInLocal #TriState NYC Earlier this week I had a little meetup in New York City.It was a #LinkedInLocal which we put together in two days and it sold out. Are you still questioning the power of LinkedIn? We’re planning to do them in Cincinnati and Louisville next. Are you in?
Where do fake social media accounts come from and why should we care? We all know someone who has social media restrictions placed on them by work and they might make a fake account so they can feel free to interact online without fear of retribution from their job. There are also people who make social media accounts for their pets. Those are some of the more benign reasons that people create fake social media accounts.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".