Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Bridget Randolph
Best Inventory Management Software for Small Business in 2026
Even the biggest brands can stumble when inventory gets out of balance. In 2023, Nike’s stock levels surged 44% year over year after pandemic-era overordering and delayed shipments hit shelves all at once. The company spent the next two years clearing aging products through discounts and what executives called a “phased inventory reset” to restore healthy stock levels by 2026—proof that even the most data-driven retailers can’t fix what they can’t see.
Bridget Randolph
Independent media for the Shopify ecosystem. Founder interviews, tested frameworks, and reporting for merchants at every stage of growth.
First They Came for Our Library. Next They’re Coming for Yours.
In the 1956 film Invasion of the Body Snatchers, a distraught Dr. Miles Bennell shows up at the local hospital and frantically tells the psychiatrist on duty that giant seed pods have mysteriously appeared in his greenhouse in the dead of night – containing exact physical duplicates of himself and his friends.
Partner Spotlight: Let Paid Advertising Experts Scale Your Ecommerce Business Revenue With Cody Neer From 727 Digital
Hey, thanks for tuning in to another Partner Interview at EcomBalance. At EcomBalance, we’re all about creating win-win partnerships where we are able to grow with other companies in the ecommerce space. In this exclusive interview, we interview Cody Neer from 727 Digital. Cody Neer started his journey building Target.com’s paid social strategy to launch sales to their .com and gaining users for their app, Cartwheel.
Wholesale Opportunities: How To Scale Your Retail Business Through Bulk Selling
At some point, every business owner faces the dilemma of scale. Whether you’re opening a second brick-and-mortar location, doing a brisk weekend trade at crafts fairs, or selling handmade custom jewelry online, the question is the same for everyone: how to grow your business and increase revenue when you only have so many hours in the day. One of the simplest ways to scale a successful retail business is to sell more products (of course, this is easier said than done).
So You Have a Mobile-Friendly Website. What Now?
This post is based on a presentation I gave in October at SearchLove London 2013. The full slide deck is embedded at the end of the post. Also, use this link to watch the video of the presentation for free! :) ---- Lots of people can tell you why you need a mobile-friendly website. And lots of people can tell you how to build one. Including me.
The Cavalcade of Bands
Local Event Local Event Oct 6 Beginner VEGA Aerial Fitness Fusion Class Sunday, 9:00 am Darien, CT Local Event Local Event Oct 6 Restorative Aerial Fusion Sunday, 10:00 am Darien, CT Featured Event Featured Event Oct 6 The Grand Opening Earth Animal Sunday, 12:00 pm Westport, CT Featured Event Featured Event Oct 6 Earth Animal Grand Opening Sunday, 12:00 pm Westport, CT Featured Event Featured Event Oct 6 King School - Middle & Upper School Open House Sunday, 1:00 pm Stamford, CT Local Event...
"SEO Is Always Changing"... Or Is It?: Debunking the Myth and Getting Back to Basics
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I've noticed a trend in the way many of them talk about SEO; specifically, the blocks they face in attempting to “do SEO” for their businesses.
10 Things I've Learned Recently About Hiring and Applying for SEO Roles
Here at Distilled NY we’ve been running a hiring cycle, and it’s really brought front and center for me the key elements that make a digital marketing (and specifically SEO) candidate stand out from the crowd. So I wanted to share a few things I’ve learned in the process.
SEJ Wrap-Up: AMPs to Show in Organic Search
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. There are over 150 million Accelerated Mobile Pages (AMPs) in Google’s index from 650 thousand unique domains. Only a fraction of those AMPs ever get found by searchers because, until now, the only way for AMPs to get surfaced in search results was through the “Top Stories” carousel.
An Introduction to Mobile SEO
Editor’s Note: This is a section of our soon to be completely redone SEO Guide. Enjoy! Even before the first Apple iPhone was released in 2007, marketers were asking the question: “What should my mobile strategy be?” And it’s a question that many are still asking today. One thing is for sure, though: the mobile web is here to stay. A recent report from BI Intelligence projected by the year 2020, there will be 3.5 billion smartphones shipped worldwide.
The Landscape of Mobile Search is Changing - How Will You Adapt?
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. [Estimated read time: 9 minutes] Note: this post is based on a recent presentation I gave at LearnInbound Dublin. You can find the slides here. Mobile search as a topic has changed a lot over the past few years. When I first started looking at this, back in 2012, there was already a lot of discussion happening around the topic of mobile.
Identity, Affinity, and Personalization: What Marketers Can Learn From Tinder
Everyone has an opinion about Tinder. Whether you’re happily single, actively seeking a partner, or in a committed relationship, something about the concept of "swiping" yes or no on strangers’ pictures seems to guarantee strong opinions. There are endless articles about what Tinder (and similar apps) say aboutmodern dating, love in the 21st century, and, more broadly, millennial shallowness.
How to Get Your App Content Indexed by Google
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As mobile technology becomes an increasingly common way for users to access the internet, you need to ensure that your mobile content (whether on a mobile website or in a mobile app) is as accessible to users as possible. In the past this process has been relatively siloed, with separate URLs for desktop and mobile content and apps tucked away in app stores.
How To Tap Into Social Norms to Build a Strong Brand
In recent years there has been a necessary shift in the way businesses advertise themselves to consumers, thanks to the increasingly common information overload experienced by the average person. In 1945, just after WWII, the annual total ad spend in the United States was about $2.8 billion (that's around $36.8 billion after adjusting for inflation). In 2013, it was around $140 billion.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Bridget
Contact Bridget, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack