Skip To Main Content
Larry Kim on Muck Rack

Larry Kim

  • Founder and VP Marketing, MobileMonkey
  • Founder, Customers.ai
As seen in: LinkedIn, Medium, Business Insider, HuffPost, CNBC, Hubspot Blog, Inc., Moz Blog, Search Engine Land, Observer and
CEO @CustomersAI, Founder @WordStream; Acquired by USA Today for $150M - Columnist @Inc, @Medium. Popularized Unicorns in Marketing. Engineering @uWaterloo.

Get in touch with Larry

Contact Larry, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Articles

One Trick to Scale Meta Ads & Target Your Best Customers

|
By Larry Kim, Michelle Morgan
| The WordStream Blog
We can all agree that Meta advertising isn’t what it used to be. Sure, things seemed better in 2024 than in 2023, but I wouldn’t say we’re running at 100%. Privacy regulations like GDPR, iOS updates, and the slow dissolution of third-party cookies really threw a wrench into ad tracking. The Facebook Pixel doesn’t deliver nearly the same results as it once did and honestly, some days it feels like Meta is just shooting itself in the foot.
Open in Who Shared Issue with article?

Can Investors Earn Attractive Yields Without Taking on Extensive Duration or Credit Risk?

|
By Larry Kim
| CAIA
By Larry Kim, Managing Director, Portfolio Consultant at Simplify Introduction Investors seeking income over the past couple of decades have had a limited toolbox to work with. Dividend yields on U.S. equities have averaged less than 2% over the past 20 years, while yields on 10-year U.S. Treasuries have averaged less than 3%. Two big levers that can be pulled in the search for higher yields are duration risk and credit risk.
Open in Who Shared Issue with article?

Can Bond Investors Outperform the Aggregate Bond Index?

|
By Larry Kim, Simplify ETFs
| CAIA
By Larry Kim, Managing Director, Portfolio Consultant, Simplify ETFs. INTRODUCTION With decades of both passive and active fund performance now in the rearview mirror, the results are unequivocal: active management within fixed income is incredibly compelling, while active management in equities has failed to deliver. Let’s start by checking the scoreboard, shown in Figure 1.
Open in Who Shared Issue with article?
See all 1,584 licensed articles (1,593 Total)