There’s no denying that vaginal itching is unpleasant. If you’re wondering why you’re feeling itchy down there, doctors explain there are some common reasons for vaginal itching. “The most common causes of vulvovaginal itching are infections, such as yeast or bacterial vaginitis. Commonly, contact dermatitis results from scented soaps or detergents,” explains Jordan Rush, M.D., an ob/gyn with Wellstar Health System.