Bruce Berman on Muck Rack

Bruce Berman

  • Associate Professor, New Mexico State University
  • Editorial and Corporate Photographer, Freelance
El Paso
As seen in: The New York Times, The Conversation, Pittsburgh Post-Gazette, Daily Business Review, RawStory, EIN News, JD Supra, IP Watchdog, EIN Presswire, Mondaq and
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Articles

90% or more of Apple, Microsoft, Lilly and Costco Market Value is IP-related, CIPU Illustration Shows

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By Bruce Berman
| EIN Presswire
Many of today's most valuable companies are fueled primarily by trademarks, patents and reputation, not "tangibles," like real estate and equipment Today’s corporations are learning to embrace value from an industrial economy built on tangible assets to a knowledge economy built on intellectual property” — Brian Hinman, fmr Chief IP Officer, Philips and Licensing Director, IBM NEW YORK, NY, UNITED STATES, March 31, 2026 / EINPresswire.com/ -- Nvidia, Apple and Broadcom are the leaders in the...
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Ninety-Eight Percent of Apple, Nvidia, Costco, Lilly and MasterCard Market Value are IP-Related Intangible Assets

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By Bruce Berman
| IP Watchdog Verified
“The growth of intangible assets as a component of company market value is up 35% since 1995, and almost five-fold since 1975.” The strength of many of today’s most valuable companies is based significantly on intangible assets, like trademarks, patents, trade secrets and brand reputation. Hard-assets or “tangibles,” like real estate and equipment, are a relative blip on many large businesses value radar.
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CEO of AI-Enabled Starlabs Space Stations, Marshall Smith, is named Keynote Speaker for the IP Awareness Summit

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By Bruce Berman
| EIN News
CEO of AI-Enabled Starlabs Space Stations, Marshall Smith, is named Keynote Speaker for the IP Awareness Summit A former NASA senior executive and engineer, Smith is leading a team developing low-orbit space stations that will enable advanced scientific research The lab itself will be covered by various patents, trademarks and trade secrets, and the inventions developed on board will be filed as IP rights on earth.” — Bruce Berman, Chairman, CIPU; Managing Director, Brody Berman Associates...
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