Bruno Lannes on Muck Rack

Bruno Lannes

  • Partner, Bain & Company
China
As seen in: Forbes, CGTN, Bain & Company
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Articles

Growth Under Pressure: Value-seeking Shoppers and New Channel Battlegrounds in China FMCG

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By Derek Deng, Bruno Lannes, Rachel Lee
| Bain & Company
This is the 15th consecutive year that Bain & Company and Worldpanel by Numerator have collaborated to track and analyze the shopping behaviors of Chinese consumers. Over this period, we have built a rich, longitudinal view across 27 fast-moving consumer goods (FMCG) categories that households purchase for in-home consumption in China.
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Value-seeking shoppers reshape China’s FMCG market as growth shifts to lower-tier cities, older households and new channel battlegrounds

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By Derek Deng, Bruno Lannes
| Bain & Company
June 16, 2026 min read Press release Value-seeking shoppers reshape China’s FMCG market as growth shifts to lower-tier cities, older households and new channel battlegrounds Featured Experts
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China’s personal luxury market contracts 3%-5% in 2025 but shows signs of recovery

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By Bruno Lannes, Priscilla Dell'Orto
| Bain & Company
SHANGHAI—January 29, 2026—The mainland China personal luxury goods market contracted by 3%–5% in 2025, a significant moderation compared with the sharp decline seen in 2024, according to Bain & Company’s China Personal Luxury Report.
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