Articles by Bryan Ma
Market Forecast: Worldwide PC Forecast Update, 2026–2030 — 2Q26
Content 17 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC presentation provides the five-year forecast for the PC market and delivers insights into the drivers and inhibitors of growth. "Our 2026 forecast for PC shipments is relatively unchanged this cycle, with a -11.3% drop still expected this year.
Market Forecast: Worldwide Tablet Forecast Update, 2026–2030 — 2Q26
Content 14 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC presentation provides the 2Q26 update to our five-year forecast for the worldwide tablet market. "Tablets are being hit on multiple fronts, be it memory prices or even threat of substitute products.
The Rise of China’s Lobster Box AI PCs
AI PCs have been on the market for a couple of years now, with applications and use cases progressively finding ways to put local AI models to work. China’s version of that story looks different from the rest of the world’s.
Market Share: Worldwide Tablet Market Shares, 2Q26
Content Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Contact Us (Opens dialog) Related Links Abstract The tablet market may have been down 12% in 2Q26, but that did not stop Lenovo from posting double-digit growth and pushing its way into third place globally, especially on the back of its strength in China.
Market Share: Worldwide PC Shares, 2Q26
Content Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Contact Us (Opens dialog) Related Links Abstract The PC market declined by 4% in 2Q26, but it was still better than expected as the pull-in activity in anticipation of rising memory prices spurred buying. Apple's gains with MacBook Neo helped as well.
The Global Evolution of Physical AI and Embodied Intelligence: Strategic Paradigms, Technical Foundations, and Market Realities
Content Table of Contents (20 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Perspective discusses the global evolution of physical AI and embodied intelligence.
AMD Advancing AI 2026: A Bold Statement Backed by Solid Execution
Content Table of Contents (10 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Observable signs of concussion in professional slap fighting using established video review protocols for professional sports: frequency, predictors, and implications for public concussion recognition awareness
Observable signs of concussion in professional slap fighting using established video review protocols for professional sports: frequency, predictors, and implications for public concussion recognition awareness 1Michigan Concussion Center, University of Michigan—Ann Arbor, Ann Arbor, MI, United States of America 2Physical Medicine and Rehabilitation, Michigan Medicine, University of Michigan—Ann Arbor, Ann Arbor, MI, United States of America 3Michigan Neuroscience Institute, University of...
Market Forecast: Worldwide PC Forecast, 2026–2030: 1Q26 Update
Content 16 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC presentation provides the five-year forecast for the PC market and delivers insight into the drivers and inhibitors of growth.
IDC Market Glance: Physical AI — Embodied Intelligence, 2Q26
Physical AI is not an emerging category. The components have existed for years; what has changed is that AI is now embedded within the perception, reasoning, and actuation loops of physical systems, giving rise to what IDC calls embodied intelligence.
IDC's Worldwide Quarterly Gaming Tracker Taxonomy, 2026
Content Table of Contents (37 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC study provides a comprehensive overview of and definitions for gaming desktops, notebooks, and monitors. The definitions provided in this document represent the scope of IDC's Gaming Tracker hardware research.
NVIDIA RTX Spark Reframes the AI PC Around a Powerful GPU, Unified Memory, and On-Device Agents
IDC Products & Services Research Current: NVIDIA RTX Spark Reframes the AI PC Around a Powerful GPU, Unified Memory, and On-Device Agents Jun 1, 2026 - Real-time IDC Research® opinion on industry news, trends and events
Devices at Google I/O 2026: Android XR Glasses, Googlebooks, and Gemini Intelligence
Image: Sundar Pichai at Google I/O 2026. © Google Google I/O 2026 kicked off with a packed two-part run: an Android Show preview on May 12 followed by Google I/O in Mountain View one week later. IDC’s devices analysts attended vendor briefings and were on-site at I/O, and the common thread across it all is the push of Gemini Intelligence via the Gemini 3.5 series of models.
The Android Show 2026: Google's Googlebook and Gemini Intelligence on Android Signal a More Unified Platform Strategy
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Lightning Round: What to Watch in Emerging Technology
Content Table of Contents (1 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract These event proceedings were presented at the IDC Directions conference in Boston in April 2026. What’s emerging at the edge today will define competitive advantage tomorrow.
Agents at the Edge: The Role of Devices in an Agentic Future
Content Table of Contents (1 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract These event proceedings were presented at the IDC Directions conference in Boston in April 2026.
IDC’s Worldwide Personal Computing Device Tracker Taxonomy, 2026: Update, 1Q26
Content Table of Contents (48 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC study provides a comprehensive overview of and definitions for personal computing devices (PCDs). The definitions provided in this document represent the scope of IDC’s PCD hardware research.
IDC's Worldwide Quarterly Gaming Tracker Taxonomy, 2025
Content Table of Contents (40 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC study provides a comprehensive overview of and definitions for gaming desktop, notebook and monitors. The definitions provided in this document represent the scope of IDC's Gaming Tracker hardware research.
Global Memory Shortage Crisis: Market Analysis and the Potential Impact on the Smartphone and PC Markets in 2026
In late 2025, the global semiconductor ecosystem is experiencing an unprecedented memory chip shortage with knock-on effects for the device manufacturers and end users that could persist well into 2027. DRAM prices have surged significantly as demand from AI data centers continues to outstrip supply, creating a supply/demand imbalance. IDC was monitoring the memory situation as we prepared our November device forecasts, and we factored them into the update.
Intel Highlights Leading-Edge 18A Process, Upcoming Products, and New AI Strategy
This IDC Market Perspective covers major announcements from Intel at ITT 2025 and OCP Global Summit 2025, including the Intel 18A manufacturing process technology, next-generation Panther Lake client CPUs, Clearwater Forest datacenter CPUs, and details on its new AI strategy and products.
IDC FutureScape: Worldwide Connected Devices 2026 Predictions
This IDC FutureScape presents IDC's top 10 predictions for connected devices in 2026 and beyond. "Looking ahead, IT leaders must think beyond refresh cycles and cost management," said Tom Mainelli, GVP of IDC's Device and Consumer Research. "The challenge is to anticipate how AI, sustainability, and new supply dynamics will redefine the device landscape, and then prepare their organizations to thrive in it."
Samsung's Subscriptions and the 'Labubu Effect'
Do you subscribe to Netflix or own a Labubu plush toy (or bought one for your kids)? The influence of Netflix is clearly pervasive now, thanks to its several blockbuster productions like the Korean-produced Squid Game. Meanwhile, Pop Mart’s Labubu is ubiquitous and sought by celebrities from K-pop BlackPink’s Lisa to David Beckham. But how does Netflix’s well-known subscription model relate to Labubu? The short answer is the Experience Economy, and we will dive deeper into that idea below.
AI gets personal: A glimpse into the consumer future
AI isn’t just transforming businesses, it’s quietly reshaping the consumer experience in ways that are more personal, emotional, and surprising. For B2C brands, this evolution brings both new opportunities to engage customers and new expectations to meet. For technology vendors, it opens up a fast-growing market to empower brands with the tools, platforms, and infrastructure they’ll need to compete.
Humain's Horizon Pro: A PC that's not really about the PC
Qualcomm invited analysts to its annual Snapdragon Summit again this year, where the spotlight was shone on the company’s latest processors for both phones and PCs, as well as the role of NPUs (neural processing units) in enabling new on-device AI experiences. My colleagues and I wrote extensively about these announcements here.
Qualcomm Announces Promising New PC and Mobile Silicon Geared Toward an Agentic AI Future
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Where Were AI PCs at Computex 2025?
Despite Computex’s push toward areas like data center AI and smart factories, PCs still have a long history at the show, reflective of the industry in Taiwan. Last year in particular was a particularly notable surge with the big AI PC push from the likes of Intel, AMD and Qualcomm. But this year was seemingly more quiet – at least, in terms of keynote addresses.
The Quieter (But Still Important) PC Side of MWC 2025
The annual Mobile World Congress trade show, as the name suggests, is normally a telco and handset-driven event, and this year’s event in Barcelona last week was no exception. Even though vendors that we associate with PCs like Intel, AMD, and Dell had on-site booths as well, they were more focused on telco and data center opportunities rather than PCs. That doesn’t mean that there weren’t significant PC market developments though.
Risk Prediction Models for Sentinel Node Positivity in Melanoma
Importance There is a need to identify the best performing risk prediction model for sentinel lymph node biopsy (SLNB) positivity in melanoma. Objective To comprehensively review the characteristics and discriminative performance of existing risk prediction models for SLNB positivity in melanoma. Data Sources Embase and MEDLINE were searched from inception to May 1, 2024, for English language articles.
IDC’s Worldwide Quarterly PC Monitor Tracker Taxonomy, 4Q24
target audience: TECH SUPPLIER Publication date: Feb 2025 - Document type: Taxonomy - Doc Document number: # US53149921 Content Table of Contents (33 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC study provides a comprehensive overview of and definitions for PC monitors.
Leveraging Large Language Models to Enhance Dermatology Clinical Trial Patient Recruitment and Retention
Keywords Artificial intelligence Dermatology clinical trials Generative pretrained transformer (GPT) Large language models Recruitment and retention • The integration of large language models (LLMs) into dermatology clinical trials has the potential to improve patient recruitment and retention by addressing systemic barriers such as health literacy, language limitations, and geographic disparities, thereby promoting greater inclusivity and representation of underrepresented populations.
IDC's Worldwide Quarterly Gaming Tracker Taxonomy, 2024
target audience: TECH SUPPLIER Publication date: Dec 2024 - Document type: Taxonomy - Doc Document number: # US52731824 Content Table of Contents (42 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC study provides a comprehensive overview of and definitions for gaming desktop, notebook, and monitors.
Temporal and regional trends in Canada for the epidemiology and management of diabetic foot ulcers
Objective: Diabetic foot ulcers (DFUs) are a common downstream consequence of diabetes and pose significant concern to the health of affected individuals. There are currently limited data available that detail the epidemiology and inpatient burden of DFUs in Canada. This study aims to provide updated data on the epidemiological and economic burden of DFUs in Canada between 2015 and 2019.
AI PCs in the Spotlight at IFA 2024
IFA has traditionally been a home entertainment and appliances show targeting the European market, but this year there were a lot of global PC announcements as vendors were eager to get the word out on AI PCs, particularly after Computex in Taiwan a few months ago. We were excited to be on the ground in Berlin this month to catch the action.
The AI PC Rally of 2024: the First Salvo
We’re a few weeks into what I’m calling the AI PC Rally of 2024, where nearly back-to-back industry events pull back the curtain to reveal more AI capabilities and use cases to make the latest generation of PCs and phones more compelling. So far, Google I/O and Microsoft Build have passed. In a few more weeks’ time, Computex and Apple’s WWDC beckon.
The Rundown on AI Phones and Devices at MWC24
There should be no surprise that there were plenty of device-related announcements at Mobile World Congress in Barcelona last week, with this year’s AI buzzword featured prominently across them.
2Q23 APEJC PC Compete (Historical and Forecast)
The Asia/Pacific (excluding Japan and China) (APEJC) PC market fell in 2Q23 on both the consumer and commercial sides. These slides review the details, including at a segment, channel, vendor, and processor level. Forecasts along with key assumptions are included to explain the key changes.
IDC's Worldwide Quarterly Gaming Tracker Taxonomy, 2023
target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Taxonomy - Doc Document number: # US51056423 Content Table of Contents (32 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Do you have questions about this document or available subscriptions?
MWC 2023: China’s Device Vendors On The Rebound
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Apple Watch Ultra Stands to Erode the Endurance Sports Watch Market
TECH SUPPLIER Oct 2022 - Market Note - Doc # AP49757422 Apple Watch Ultra Stands to Erode the Endurance Sports Watch Market Abstract This IDC Market Note looks at the potential erosion of the endurance sports watch market as Apple introduces the new Apple Watch Ultra. With the new Watch Ultra, the previously protected market segment of endurance sports watch is now vulnerable to the well-adopted Apple Watch for iPhone users.
IDC's Worldwide Quarterly Gaming Tracker Taxonomy, 2022
Abstract This IDC study provides a comprehensive overview of and definitions for gaming desktop, notebook, and monitors. The definitions provided in this document represent the scope of IDC's Gaming Tracker hardware research. This taxonomy outlines market segmentations and measurement methodologies for the gaming industry, including classification by technology, company, geography, and revenue metrics.
ByteDance’s Pico Interactive from China Launches the PICO 4 Globally
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IDC's Worldwide Personal Computing Device Tracker Taxonomy, 2022
Share TECH SUPPLIER Jan 2022 - Taxonomy - Doc # US48470121 IDC's Worldwide Personal Computing Device Tracker Taxonomy, 2022 By: Tim Brunt, Neha MahajanSenior Research Analyst, Liam Hall, Hirotoshi AsanoSenior Market Analyst, PC, Mobile & Client Solution, IDC Japan, Daniel GoncalvesSenior Research Analyst, Western Europe Personal Computing Devices (PCD), Stefania LorenzAssociate Vice President, PCs, Systems & Infrastructure Solutions, CEMA, Alma GonzalezSenior Analyst, Consumer and Commercial...
Huawei Unveils HarmonyOS 2
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Chromebook Gains Traction in Asia/Pacific
Share TECH SUPPLIER Apr 2021 - Market Note - Doc # AP47618721 Chromebook Gains Traction in Asia/Pacific By: Kenneth LiewAssociate Research Director, Client Devices, Maciek GornickiSenior Research Manager, Peggy CheungResearch Manager, Bryan MaVice President, Client Devices Abstract This IDC Market Note investigates the key factors contributing to the surge of Chromebook shipments in Asia/Pacific (including Japan) (APJ) despite Google's continuous effort in Australia, New Zealand, and Malaysia...
LG Electronics Exits the Global Mobile Phone Business
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Huawei's Divestiture of Honor and the Challenges Ahead
Share TECH SUPPLIER Mar 2021 - Market Note - Doc # AP47496321 Huawei's Divestiture of Honor and the Challenges Ahead By: Bryan MaVice President, Client Devices, Xi WangResearch Manager, Client System Research Abstract This Market Note explores the sale of the Honor team from Huawei and the consumer devices outlook for both Honor and Huawei in the years ahead. Coverage Do you have questions about this document or available subscriptions? Contact Us
IDC's Worldwide Personal Computing Device Tracker Taxonomy, 2021
Share TECH SUPPLIER Feb 2021 - Taxonomy - Doc # US47425021 IDC's Worldwide Personal Computing Device Tracker Taxonomy, 2021 By: Tim Brunt, Neha MahajanSenior Research Analyst, Daniel GoncalvesSenior Research Analyst, Western Europe Personal Computing Devices (PCD), Alma GonzalezSenior Analyst, Consumer and Commercial Devices, Latin America, Maciek GornickiSenior Research Manager, Stefania LorenzAssociate Vice President, PCs, Systems & Infrastructure Solutions, CEMA, Jay GumbinerVice...
Samsung rugged devices come to age
Share Feb 5, 2021 - Real-time IDC Research® opinion on industry news, trends and events Samsung rugged devices come to age By: Kenneth LiewAssociate Research Director, Client Devices, Bryan MaVice President, Client Devices, Kiranjeet KaurSenior Research Manager, Client Devices, IDC Asia/Pacific, Maciek GornickiSenior Research Manager You need a subscription to access this IDC link. Log in to see if you have access. For more information please contact us or call one of our worldwide offices.
IDC's Worldwide Quarterly Gaming Tracker Taxonomy, 2021
Share TECH SUPPLIER Feb 2021 - Taxonomy - Doc # US47338719 IDC's Worldwide Quarterly Gaming Tracker Taxonomy, 2021 By: Sunil NarayanappaSenior Market Analyst, Laura Llames, Jay ChouResearch Manager, Worldwide Client Devices Tracker, Alma GonzalezSenior Analyst, Consumer and Commercial Devices, Latin America, Maciek GornickiSenior Research Manager, Jay GumbinerVice President, Research, Latin America, Liam HallSenior Research Analyst, Western Europe Personal Computing Devices (PCD), Linn...
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