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Bryta Schulz

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Articles

WPP and Waze Collaborate to Direct Drivers to Retail Locations Through En Route Messaging

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By Laetitia Gazel Anthoine, Vandita Grover, Lynn Tornabene, Bryta Schulz
| martechadvisor.com
WPP and Waze recently announce a new collaboration making it simpler for retail brands to run campaigns on Waze, is a  social navigation app owned by Google. The partnership, designed to direct drivers to retail locations through en route messaging, will launch in Canada, France, Italy, the United Kingdom and the United States.
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Movable Ink Adds Augmented Reality Solution to Its Visual Experience Platform

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By Bryta Schulz, Lasya Marla
| martechadvisor.com
New York: Movable Ink, the visual experience platform provider for digital marketing leaders, recently announced new augmented reality capabilities for its platform that enable any marketer to easily create branded, browser-based AR experiences that can be launched from email, web and display ads without the need to download a mobile app.
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34 | Rookie Mistakes + the MA-CRM-CDP Ecosystem + Private Clouds

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By Pritha Bose, Indrajeet Deshpande, Josh Wardini, Bryta Schulz
| martechadvisor.com
Special Guest Brian Kardon, CMO of Fuze, joins us in an intense discussion about data and the use of MarTech for demand gen; plus why Toyota is in-housing its Marketing Automation and why GDPR just had a hail in Europe. 00: 22: Guest of the week: Brian Kardon Brian’s team at Fuze recently won the prestigious ROI Award from SiriusDecisions for Excellence in Demand Creation. So tune in as Brian’s shares the many ways marketing tends to (mis)using MarTech for demand gen.
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