Byron Sharp on Muck Rack

Byron Sharp

  • Director, Ehrenberg-Bass Institute, University of South Australia
As seen in: LinkedIn, Medium, Forbes, The Guardian, CNBC, Gartner, The International Journal of Behavioral Nutrition and Physical Activity, Moneycontrol, Mynewsdesk, Search Engine Journal and
Professor of Marketing Science & Director @EhrenbergBass Institute, @UniversitySA. Tweets marketing, science, sceptical thinking.
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Articles

Rory Natkiel's response to Daniel Gilbert's critique of The Creative Dividend

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By Nick Asbury, Rory Natkiel, Byron Sharp
| LinkedIn
Shouldn't lose sight of the specifics in all this. Nowhere in his response to Daniel Gilbert's post does Rory Natkiel rebut any of the specific critiques of The Creative Dividend – indeed he appears to accept all or most of them. Instead, Rory shifts to a wider defence of marketing effectiveness research as a whole, which is a valid conversation but a much broader one on generally safer ground.
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Best Business Books of All Time

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By Byron Sharp
| The Gentleman's Journal
Advice ages fast, yet good arguments keep their edge across cycles and careers. In the crunch, you reach for the best business books of all time because they stay clear when everything else gets noisy. Words: Rupert Taylor Business books are supposed to make us better. Better leaders. Better operators. Better negotiators. Better at looking calm while everything quietly catches fire. Some of them do.
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Lake Land College Announces Full-Time Spring Semester Honors List

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By Byron Sharp, Derek Warren
| lnkr.fm
Lake Land College Announces Full-Time Spring Semester Honors ListLGBTQ+ Mental Health Federal Hotline Shuts DownFlash Flood Warning For Southern Clay CountyIDHS Preserves LGBTQIA+ Youth Support On 988 Lifeline Amid Federal CutsLake Land College Announces Part-Time Spring Semester Honors ListDo Not Drink Order Lifted In MattoonSoutheastern Illinois Community Foundation Awards Emergency Grant To Support Mattoon Restaurants Amid Water CrisisWH Unfreezes $1.3 Billion For School ProgramsExtreme...
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