Spring is almost here and you can feel it indoors and outdoors. It's that time to change it up when it comes to cooking, baking and eating. I prefer to make the transition slowly. Rather than go on a detoxifying semi-fast diet, let's take it bit by bit. As history goes, this is the time of year I go off the hill for book signings and research. A couple years ago I traveled to Seattle on the first day of spring. In the morning it was a Starbuck's coffee, a plain bagel, and fresh strawberries.
This time some years ago, a dear friend of mine drove up in the snow to visit me on her birthday. Thrilled to have company, I opened up my cabin to her. At that time I wasn't a "Food Network" addict, and cooking wasn't on my favorite to-do list. So, French bread, cheese and bottled water was the plan. We rehashed our travels up and down California during a book tour for my earthquake prediction book.
Ah, it's feeling like normal wintertime in the mountains. As the storm rolled in I was inspired to bake a batch of fresh fruit muffins. Back in the late 20th century, eye-catching, super-size muffins were a super thing. While people may have thought the muffin craze was a healthful phenomenon, think again. Portion control is important as well as the type of fat used and sugar added. So, yes, folks were getting their muffins on but probably packing on unwanted pounds, too.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".