Cameron Willis

The outdoors has never had a visibility problem. But for a long time even the most hardened outdoorsman would admit it has had a perception problem. For decades, hunting and the outdoor lifestyle have often been quietly marginalized within popular culture. But that is beginning to change. Today, some of the most influential voices shaping how people view the outdoor community aren’t just guides, conservationists or legacy outdoor publications.

News Dude Perfect earned 61m subscribers by keeping fans glued to the screen. Now Tyler Toney wants families to switch off. By Cameron Willis 4 Minute Read Dude Perfect have built a 61-million-subscriber empire on a simple premise: keep people watching. Their blend of mind-bending trick shots and high-octane sketches has made them the unofficial kings of the American living room. But a shift is happening in Frisco, Texas.