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Cari Robinson on Muck Rack

Cari Robinson

As seen in: O'Dwyer's PR News
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Articles

In a Crisis, Think, Plan and Practice Before You Speak

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By Matthew Harrison, Scott Moritz, Cari Robinson
| O'Dwyer's PR News Verified
Scott Moritz, Cari Robinson and Matthew Harrison If handled well, a crisis can enable a company’s leadership to demonstrate their mettle, sincerity and good character to investors, customers, employees and the public. If handled poorly, that crisis can irreparably damage corporate credibility, stakeholder trust and share price.
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