South Africa’s Minister of Health Joe Phaahla recently granted an extension for submissions on the draft regulations relating to the Advertising and Labelling of Foodstuffs (Labelling Regulations R3337). The extension is until 21 September 2023. Two researchers at the DSI-NRF Centre of Excellence in Food Security (CoE-FS), hosted by the University of the Western Cape (UWC) and co-hosted by the University of Pretoria, were instrumental in providing evidence to inform the proposed regulations.