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Carol Mason on Muck Rack

Carol Mason

Verified
(She/Her)
New York
Covers:  Advertising, Brand Communications, Marketing Innovation, Industry News, Agencies, CMOs

Interview

Have you ever used a typewriter?

Yes!

How is social media changing news?

Irrevocably

Who's your favorite fictional journalist?

Hilary Mantel (historical fiction, for clarity)!

What does it mean to be a journalist?

Independent, unbiased journalism is critical and writers are duty-bound to inform for the improvement of things.

How do you prefer to be pitched on stories?

If you have something interesting to say about brand marketing, culture, advertising or industry business news, send me an email!

What tools and software do you use to do your job?

The internet of course. Dabbling now in AI

What's your favorite social network?

Instagram and a smattering of Pinterest

Did you work for your high school newspaper? If so, what did you do there?

Nope

When's the best time to pitch you?

Afternoons

What's the worst pitch you ever got?

Anything that is totally irrelevant to my area of interest and has been sent in a mass blanket email for max coverage and distribution points

What's your favorite drink?

Gin & Tonic, if we're talking alcohol

When you're not at a computer, where are you most likely to be?

In nature

Aside from your own, what's your favorite publication to read?

New York Times

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