Viewers of Sunday night's Super Bowl heard a surprising voice in a commercial for Carnival Corp. - President John F. Kennedy. How Kennedy became a pitchman for the world's largest cruise operator begins with Carnival's efforts to counteract negative publicity over the past three years that included the fatal wreck of the Costa Concordia off Italy in 2012.
(Bloomberg) -- Viewers of last night's Super Bowl heard a surprising voice in a commercial for Carnival Corp. -- President John F. Kennedy. How Kennedy became a pitchman for the world's largest cruise operator begins with Carnival's efforts to counteract negative publicity over the past three years that included the fatal wreck of the Costa Concordia off Italy in 2012.
Arnold Donald had been on the board of Carnival Corp. (CCL) for 12 years when, in June, he got a call from the cruise company's lead director, Stuart Subotnick. It was an offer to succeed Micky Arison as Carnival's chief executive officer, and Donald was incredulous. "Okay, what's the call really about?"
Arnold Donald had been on the board of Carnival Corp. for 12 years when he got a call from the cruise company's lead director, Stuart Subotnick, earlier this year. It was an offer to succeed Micky Arison as Carnival's chief executive officer, and Donald was incredulous. "Okay, what's the call really about?"
Hillshire Brands Co. (HSH) will look at making acquisitions next year and is focused on creating more chicken items as consumers demand healthy options, Chief Executive Officer Sean Connolly said. "It's a great acquisition environment," Connolly said today at The Year Ahead: 2014, a two-day conference in Chicago sponsored by Bloomberg LP, the parent company of Bloomberg News and Bloomberg Businessweek.
A majority of college students say they aren't considering a career in business after the last recession left many previous graduates unable to find work, according to a Bentley University survey.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".