Cassie Tannenberg

Aussies may know Utah’s capital Salt Lake City as the training ground of some of Australia’s winter Olympians, and its unmatched access to world-class outdoor recreation makes it a premier winter sports destination. In fact, Alisa Camplin and Steven Bradbury won Australia’s first Winter Olympic gold medals at the 2002 Winter Games in Salt Lake City. Utah’s Olympic legacy is similarly strong with 35 per cent of all US winter Olympians having ties to the state.

The destination marketing organisation has long capitalised on its brand internationally and is active in 13 markets globally, including Australia and New Zealand, strengthening long-term relationships through in-person engagements. The Visit California President & CEO said California’s unique appeal and welcoming spirit make it a global playground, attracting international travellers. Visit California President & CEO Caroline Beteta at IPW 2026 in Fort Lauderdale.

Perfectly positioned beneath the Hollywood Hills on the famed Sunset Strip, The Sun Rose (formerly Pendry West Hollywood) rebranded in August 2025 and occupies the legendary House of Blues site. Continuing that nightlife legacy, The Sun Rose West Hollywood took its new moniker from the onsite live music venue to reflect its focus on entertainment and the arts.