A couple of months ago, Daniel Lieberman set out on the race of a lifetime. A 25-mile slog in the Arizona heat, climbing a mountain more than 2000 metres tall. To top it all, 53 of his competitors had four legs. This was the 33rd annual Man Against Horse Race. Lieberman, by his own admission not a great runner, outran all but 13 horses – and so could you.
Getting fit in 4 minutes: this is the promise of high-intensity interval training, marketed in gyms as HIIT. The idea was thought up by Izumi Tabata and a team of researchers from the National Institute of Fitness and Sports in Japan in the 1990s. Tabata showed that 4-minute workouts, comprising repeated cycles of 20 seconds of all-out work followed by 10 seconds of rest, done four days a week, brought greater aerobic improvements than an hour’s normal workout done five days a week for six weeks.
It seems logical. The way to kick-start your journey to a fitter, healthier and – let’s face it – more toned version of your post-holiday self is to work out until you are dripping in sweat. Finishing a workout drenched certainly feels like you’ve achieved something. And some people are even cashing in on this idea with gym kit that makes you sweat more during your workout and, supposedly, lose more weight too. But feelings can be deceptive.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".