C.C. Chapman

Every educator I know has thoughts about all the new artificial intelligence and machine learning tools available to our students. Some scream like Chicken Little, another group chooses to ignore reality, and some of us are embracing these tools and figuring out how best to use them in our disciplines. Last semester, I added a single line to my syllabi that read: “All work must be original for this course and created by the student.

One way to master any craft is by reading books on that topic. Copywriting is no exception. If you’re hoping to become a better copywriter, you should read books that help you develop your skills, learn new techniques, and get insights into the science of copywriting. So, what are the best copywriting books to start with? Read on to see our list of twenty books that every copywriter should read.

C.C. Chapman C.C. Chapman Senior Professor of Practice - Business and Management Published Jul 21, 2023 I’m not your classically trained marketer, and my career has rarely followed a traditional path. When I graduated high school, someone I trusted told me I should not major in marketing because it would be hard to find a good job. With my love of computers and the new world they were opening up, it would make more sense to major in.