Cerys Holliday

The brand’s lead marketer Tim Ellis and Dentsu Creative’s Jessica Tamsedge talk turning a local brand global, testing creative waters, and expanding brand DNA While football (or soccer to the natives) is the sport dominating America this summer, the National Football League (NFL) is only briefly sitting back in the shadows in its homeland. The season, despite being only 18-weeks long, is constantly gaining traction internationally; Super Bowl 2026 had an worldwide and growing.

Nine months into her role as CCO, international at Edelman, she discusses what led to the move, the power of earned media, and leadership as a woman Kate Stanners surprised the industry last September when she announced she was leaving Saatchi & Saatchi for PR giant Edelman, ending a 20-year tenure at the creative agency.

HP's senior marketing lead Rebecca Ojumu and Edelman’s Debbie Fagan break down how the brand shifted its target demographic, and the art of in-person activations When HP wanted to showcase the durability of its Smart Tank printers, it turned the traditions of advertising on its head alongside Edelman.