Chaka Sobhani
As seen in:
Campaign (UK),
Campaign (US),
WARC,
Campaign Asia,
shots,
Adobo Magazine,
Creative Salon
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Articles by Chaka Sobhani
"I love this industry but I don’t make work for it": Chaka Sobhani on creating work for real people
Fast forward another decade or so and I found myself at ITV working with the brilliant Peter Fincham and world class commissioners like Laura Mackie, Sally Haynes, Layla Smith to name but a few. To sit in on those sacred commissioning meetings, listening to what was going to be made and why is still one of the biggest buzzes and educations of my life. But here’s the interesting bit.
Brand & Business: Cannes Lions announces a new Home of Creativity, the LIONS masterband
Home Global News Brand & Business: Cannes Lions announces a new Home of Creativity, the... CANNES, FRANCE – Cannes Lions has announced the creation of its new masterband, LIONS. Building on 67 years of championing creative excellence, LIONS aims to drive progress through creativity and support the global community on their creative journeys, day in, day out.
Cannes Contenders: Global
Pop Tarts - First Edible Mascot The Super Bowl is the most well-known American sporting event, so who thought it would be beaten by an edible mascot in the College Bowl? Corporate sports sponsorship isn’t known for its daring, but this stunt put the product and the brand at the very heart of the event.
WARC in Cannes Replay: Has advertising lost its sense of humour?
Covers WARC's session in Cannes this year: "Has advertising lost its sense of humour?", with a recording of the presentations given by Sonal Dabral, group chief creative officer and vice chairman at Ogilvy India, Chaka Sobhani, chief creative officer at Leo Burnett London, John Mescall, global executive creative director at McCann Worldgroup and Emma Wilkie, managing director at Gunn Report.
Sobhani & Burza to deliver Creative Circle Foundation talk
Leo Burnett CCO teams up with Forever Pictures Director to present ‘Make Your Own Way’ Creative Circle Foundation's free workshops continue with a session entitled 'Making Your Own Way, led by Leo Burnett London CCO, Chaka Sobhani, and award-winning director Kinga Burza of Forever. The workshop, which will take place at Leo Burnett's London offices on Monday 14 May, is part of a series of events being delivered by the Creative Circle Foundation.
Favourite Kit: Chaka Sobhani
Chaka Sobhani, chief creative officer at Leo Burnet London, takes us through some of her favourite tech, including nostalgia-inducing cameras, flexible 'sneaks' and a proliferation of podcasts. I realise that I watch very little television or content on an actual TV these days, but nothing beats that rare moment when the kids are in bed, it’s a Friday night and the Deliveroo has just arrived.
Leo Burnett's Chaka Sobhani on UK's Top Cannes Ads
Superhumans, David Beckham and James Blunt fight it out for Lions glory in the London CCO's predictions. This was epic and magnificent from concept to craft to execution. It was also a genuine moment culturally and creatively in the UK, and campaigns don’t get much better than that. The National Lottery: Please Not Them I must also mention a couple of cracking funnies. Firstly, the James Blunt National Lottery campaign which cut so close to the bone.
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