Chandra Turner

The Talent Fairy’s Editorial Hiring Report 2024 was conducted via social media and email from October 22, 2023 to December 13, 2023. Survey respondents were filtered so only those who identified as an editor, writer, or content creator were included in these results.

In The Talent Fairy’s Editorial Hiring Report we found that the #1 challenge for editors pivoting out of traditional media was learning the language of corporate America and digital marketing. We asked our community to provide the terms that tripped them up and created this resource guide for you when you make your pivot. Is there a term we missed? Email and we’ll make sure it’s defined.

By Chandra Turner I was one of those editors who said I’d never leave editorial. I was a firm believer in The Line. You know the one. The one between church and state, editorial and sales, morality and immorality. My skin crawled in meetings with our publisher when I was asked to write another story about a rare illness or feature a certain lipstick to woo an advertiser. I loathed ad sales; I saw their tactics as slick and scheming and not the business necessity. In many ways I was naive.