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Charlene Rooke on Muck Rack

Charlene Rooke

Canada
As seen in: Food & Drink, The Globe and Mail, Vancouver Sun, O Canada, The World’s 50 Best, AFAR, The Province, Vancouver is Awesome, CPA Magazine (Canada), Business in Vancouver (BIV), Drinks International and
Covers:  Cocktails Spirits Wine Food Restaurants Bars Lounges Beer RTD Cider Travel
Doesn't Cover: US-only or global products and services not available in Canada. I do not cover the cannabis industry.
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Charlene Rooke’s Biography

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Charlene Rooke is a Vancouver-based drinks journalist, consultant and educator. She is a certified WSET Spirits Educator with Statera Academy and WSET Certified in Wine, an SWE Certified Specialist of Spirits, has completed the Whisky Ambassador Programme and is an artisan distiller, trained at Moonshine University in Louisville, Kentucky. She is the lead judge of the Canadian Artisan Spirits Competition and an expert on B.C. spirits who leads distillery tours and guides spirits tastings in B.C…

Charlene Rooke’s Journalist Portfolio

Drinks journalist

Drinks journalist

Spirits, cocktails, wine + distilling Content, education + training, tours + tastings, judging, consulting an…

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Articles

Canada's evolving place in the global bar industry

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By Charlene Rooke
| Drinks International Verified
Earlier this year, Christine Sismondo (my fellow 50 Best Canadian Academy chair) and I informally polled dozens of top Canadian bartenders. We asked for their hot takes on global bar trends… and the responses were definitely not the polite, deferential Canadiana you might expect. Pre-batching drinks “to the point that you’re just pouring: it needs to stop!”. Back bars and anointing startenders “creates financial vulnerability by relying on brands”.
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Jaybird CEO Ariel Swan on how to travel calm, cool and connected

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By Charlene Rooke
| BCBusiness Verified
Jaybird is a different kind of Pilates-style workout: its studios are mirrorless, dim, infrared-heated and filled with immersive music to create what it has dubbed “moving meditation.” The concept was born at the Yaletown location in Vancouver and has expanded to two Toronto spots, plus a brand new studio in East Vancouver. Co-founder Ariel Swan has become an expert at navigating business travel between locations.
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Carry On: Sober-curious bars and tech-forward spas and hotels to help you travel well

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By Charlene Rooke
| l8r.it
To keep talks sober and serious during business meetings or negotiations, consider entertaining colleagues and clients at a new wave of sober-curious bars. Places like Sans Bar in Austin, Hekate Café & Elixir Lounge in Manhattan’s East Village and Zero Bar in Toronto are providing spaces with all the flavourful drinks, conviviality and events (from trivia nights to non-alc tastings) but none of the alcohol. Getting a great night of sleep might just be today’s top traveller obsession.
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