Keeping up with the latest IoT technologies, solutions, vendors and use cases can be overwhelming. Every week we're inundated with new announcements about how some widget is going to solve a problem we didn't even know existed. The challenge is trying to weed through the marketing messages to find the technologies and solutions that can deliver tangible business value today - and which are over-hyped and nowhere near ready for commercial deployment.
Let's admit it, the smartwatch market has failed to live up to expectations. But, that is not necessarily a bad thing. You need to learn to walk before you can run. I have been a sceptic about the viability of the "one size fits all" smartwatches from brands like Apple, Samsung, the struggling Fitbit, and the now defunct Pebble. And I'm not alone. Intel, an early backer of smartwatches and fitness trackers, recently killed off its wearables division.
Ok, I admit, it's been nearly 8 months, but more on that later. Over the past 15 years, I've had the opportunity to work with hundreds of start-ups across the mobility and IoT ecosystems. In October 2016, I decided to create my own IoT consulting and advisory firm. There are hundreds of articles that provide advice for entrepreneurs - be confident, passionate, patient, etc. I won't bore you by repeating the obvious. The following are my "alternative" lessons from my experience to date.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".