Riding a motorcycle is not easy. When The Rake’s founder put me up to the task of learning so I could report on last year’s Distinguished Gentleman’s Ride I was slightly on edge, albeit mostly due to the thought of returning from the ever-glamourous Farnborough test centre a failure. So when I succeeded in failing my category A test due to the outrageous UK law that refuses to permit sensible speeding, I was a little worried.
Some of the most interesting garments in today’s menswear landscape are those based on classic, staple designs, yet are tweaked and updated for the 21st century consumer. Take Valstar’s Valstarino jacket for example, which is based on the A1 flight jacket that was first introduced to the US Air Corps in the 1920s. A design over 90 years old, the A1 was traditionally made from cape sheep leather and was intended to keep pilots warm in open-air cockpits.
The early 20th century marked a drastic shift in the clothes-making industry. Mechanisation rapidly spread, and companies swiftly learnt that they could produce more garments for less cost if they employed machines rather than people. There was never any doubt that mechanisation wasn’t the future. It revolutionised the way clothing was made in terms of speed, efficiency and reliability – even the simplest sewing machine could out-stitch a human being in both pace and accuracy.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".