As the 2026 World Cup looms, many fans of the beautiful game are preparing to shell out eye-watering sums to watch their national team play. "Around a thousand in total," Ryan Hannon, 29, told Business Insider. "But it's worth it!" Hannon is not referring to much-coveted stadium tickets. This is the amount he has spent on Panini stickers since he started collecting in 2018. "For me, it's the nostalgia. It's a proper childhood core memory that brings me back," Hannon said.