Handsome hero Bharat is at a power lunch with an important businessman. The scene is tense, the dialogue is political; heavy close-ups as they eyeball each other. What’s at stake is nothing less than the future of cultural imperialism. Then, Bharat turns to camera and starts singing, “jab zero diya mere bharata ne”. A row of girls’ legs comes into view, Bharat is up and dancing, male dancers waft past in comedy kaftans and fake moustaches. Everyone’s gyrating. This has all gone a bit bonkers.