NASCAR driver Matt DiBenedetto is sitting on Willie Nelson’s old tour bus watching me crash his race car into a cement wall. It’s Friday afternoon, the day before the Federated Auto Parts 400 at Richmond Raceway in Virginia. DiBenedetto, his director of communications Ryan Ellis, and I are playing NASCAR HEAT 2 on Xbox to pass the time before DiBenedetto runs his qualifying laps.
According to Wikipedia, Robert Paxton Gronkowski was born on May 14, 1989, in a small town in upstate New York. Now, you know how your history professors always told you that Wikipedia wasn’t a legitimate source to quote in your papers in college? They were right. That one sentence alone contains three inaccurate fact: the first is the claim that Gronk’s first name is Robert, the second is that his middle name is Paxton, and the third is that he was born. None of that is true.
There are rumors swirling in the cess pool we refer to as The Internet that Kevin Durant has created fake social media accounts and uses them to argue with people who say bad things about him online. The evidence is compelling: Durant replied to a few people on Twitter from his actual account, referring to himself in the third person and defending himself for leaving Oklahoma City a year ago to join the Warriors.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".