Chelsea D'Amore

Chelsea DAmore (L), Emily Hirsch and Marjani Williams co-authored this article. Healthcare is a deeply personal, high-stakes, high-emotion business with a litany of audiences that require nuanced communications. The growing complexity of todays healthcare landscape makes it even more challenging for organizations to break through the clutter and build trust with clear, consistent messages.

In today’s news cycle, turbulence is the only guarantee. As if the current environment wasn’t challenging enough, the overlay of geopolitical issues and one of the highest concentrations of global elections in history will further muddle the discourse and add emotion to the already high stakes of visibility in the news.

In this episode of "G&S Inside Story," Chelsea D'Amore and Kristen Carmen sit down to discuss why business leaders need to take a strategic approach to their own visibility and brand-building in the market. Across industries, business leaders serve as the human touchpoint between the brands they represent and their key audiences.