A really great story bears retelling. And, the one about the CEO of Charles Schwab failing a one-question exam in his senior year in college is profoundly poignant about what really matters to be a great leader. The story originated from an interview by NY Times writer Adam Bryant of CEO Walt Bettinger for Bryant’s February 4, 2016 “Corner Office” column. Bettinger was taking a business strategy course in his senior year. He had maintained a 4.0 average and was hoping to graduate with a perfect GPA.
It’s the end of an era—in retail, at least. For the last century, big retailers have been the dominant force in commerce. As a consumer, if you wanted to buy something, you went to Sears, JCPenney, or Wal-Mart. If you were a brand, this meant you had to convince these giant retailers to carry your product if you wanted any chance of reaching customers.
Everyone knows the rich don’t pay taxes. What many don’t know is how you can save millions in taxes by starting a home-based business. The rich who legally don’t pay taxes are those who make their money in business and/or as professional investors. In comparison, rich people who earn their money in a job, as a professional, such as a lawyer or doctor, and those who earn their money as entertainers pay as much as 60% or more of their earnings in taxes.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".