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Articles by Choon Khee Koh
Secure & Convenient Communications | Protect Privacy & Data Security Original
Amid increasing threats, new regulations, and evolving working conditions, cybersecurity is mission critical for small-to-medium businesses (SMBs). Making matters worse, the odds of recovering from a data breach are rapidly diminishing with time. According to IBM, the average total cost of a data breach sits at $4.24 million—the highest in 17 years. For some industries, such as healthcare, the costs of a data breach are rising even faster than inflation at 29.3% each year.
APIs vs. Webhooks: Which Is Better for Your Business? | 8x8 Blog
In today’s hyperconnected market, application programming interfaces (APIs) are considered a best practice for businesses who want to achieve data visibility and quickly scale their tech stacks. That’s because APIs offer multiple benefits for companies and IT teams of all sizes.
8x8 Connect Automation Builder - 4 ways to engage your customers
With the surge in digital transformation and digital customer engagement, the global communications platform as a service (CPaaS) market is skyrocketing. Over the next few years, it is expected to grow from $5.9 billion in 2020 to $21.7 billion in 2025. Businesses are investing more in technologies that enable transformation, and embeddable communications solutions can effectively engage customers across different communications channels in an easy and scalable way.
Small Businesses Can Do More with Automation
It doesn’t matter what industry you’re in, or how small your business is, good service has always been the number one priority for SMEs, and it always will be. But in a world that keeps getting faster and more digitalised, customer expectations are certainly changing. The question is, can your small business keep up? According to HubSpot, a whopping $1.6 trillion is lost yearly due to poor customer service, and 17% of customers will actually be willing to spend more for good customer service.
WhatsApp Business Pricing Update | 8x8 Chat Apps API
Choon Khee Koh February 04, 2022 With more than two billion users around the world, WhatsApp has become the number one messaging service. It is therefore not surprising that businesses are increasingly using WhatsApp to communicate with their customers. In fact, just one year after WhatsApp Business launched, the service boasted more than five million users.
Effective Customer Engagement Must be Meaningful | 8x8 Webinar
Choon Khee Koh October 22, 2021 Customer experience in the modern age almost always comes with an obligatory digital component. This is even more so in our new normal, where people have grown accustomed to shopping and accessing services online. However, it is no longer enough for customer engagement to be digitized. Digital customer engagement may have been okay with some customers in the past, but that was when the internet was still a vast, blue ocean where it was easy to stand out.
What the Pandemic Taught Us About Customer Communications
Choon Khee Koh October 14, 2021 The pandemic has radically impacted life as we know it—not only for individuals, but also for businesses. All of a sudden, we had to change the ways we connected with our family and friends, and businesses had to adapt to an environment where there was little to no face-to-face interaction. With customer behaviours shifting in irreversible ways, companies were forced to rethink the concept of customer engagement.
8x8 Webinar: Must-have Insights for Customer Engagement
How do you attend to 40,000 new customers who are knocking on your door every day? That was the question posed by Jirayut Topp, founder and CEO of Bitkub, at 8x8’s most recent webinar. And, it’s a timely question because the pandemic has put many businesses into a pressure cooker, forcing entrepreneurs to transform digital channels from secondary concerns to the main mode of customer interaction.
Give Your Messages a Voice with Text-to-Speech Software
Li Xin Teo September 15, 2021 The rise of online marketplaces has created a physical distance between consumers and storefronts. While consumers welcome convenience, companies are left with the task of building brand loyalty without the iconic interior decor that once set them apart. Familiar sights, smells, and sounds, which helped build a sense of nostalgia, have been replaced by online interfaces that are often too similar to one another.
How Brands Can Balance Human and Digital Experiences
Today, the digital customer experience is the customer experience. Due to social distancing and lockdowns, businesses of all sizes, and in all industries, have had to pivot to digital communication channels to continue engaging, serving, and supporting their customers. This has resulted in an explosion of digital touchpoints across the customer journey. In fact, 80% of customer interactions are expected to happen via digital channels by 2025.
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