AI accelerated hiring at one of F1's most complex race operations. But it didn't get the final say The scale of a Formula 1 race weekend is difficult to overstate. Behind the spectacle sits a vast workforce operation that must recruit, train, and coordinate thousands of people under strict deadlines. For Irana Ahmedova, Head of HR and Workforce at Baku City Circuit, that complexity made HR transformation a necessity rather than an option. READ MORE: F1 cancelled two races.