Alba, Nebbiolo Prima's host town. Photography by Chris Fleming. Back in early December, I traveled to Alba to join an international group of journalists for the 30th edition of Nebbiolo Prima. Since 1996, Nebbiolo Prima has been a prestigious tasting of new vintages prior to release, hosted by the Consorzio Albeisa, an association of 318 wineries, with almost every notable producer in the Langhe (Barolo, Barbaresco, and Roero) as members.