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Chris Gray

As seen in: Forbes, The Guardian, Emergency Medicine Journal, Chron, Which? Conversation, betanews, Houston Chronicle, Mumbrella, NewsBreak, BusinessLive UK and
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Articles

Law Firm Video Marketing: Why Your Videos Don’t Generate Cases (and How to Fix It)

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By Chris Gray
| Attorney At Work Verified
Many attorneys invest heavily in law firm video marketing only to find their content isn’t actually bringing in new clients. Here’s how to tell if your video strategy is broken, and questions to ask before recording the next one. “Video content can build massive trust, but avoiding common tactical blunders is crucial if you want it to support your broader law firm marketing goals.” You spent $10,000 on a video. Looks great. Lighting, audio, wardrobe, all handled.
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2026 State of the Roofing Industry Report

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By Art Aisner Verified, Chris Gray
| brnw.ch
In a year marked by economic downturns, increased immigration enforcement and the rapid encroachment of artificial intelligence, roofing contractors endured, according to RC’s annual State of the Industry Report. RC once again sought input from the people who know the industry best: roofing contractors. We sent our annual survey to contractors and industry stakeholders last fall to determine what trends and challenges they’re experiencing.
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Dear Anna: Why are Videos Essential in Marketing?

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By Chris Gray
| Walls & Ceilings Verified
ExteriorInterior Just over a quarter of Google search results will provide a video at some level, meaning roofing contractors who want to stand out need to use video in their marketing strategies. Why Video Wins: The One Strategy You Can't Ignore Art Unlimited CEO Anna Anderson explores how contractors should approach using video in their marketing and advertising strategies to give them the edge against their competition. Your browser does not support the audio element.
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